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| Customer
Relations |
The TMT Approach to Customer Relations
- Each Customer is Special:
TMT is committed to serving its customers. We will work
with each customer as an individual with the aim of
making the customer happy, and finding the products and
support packages that best meet the customer's needs.
- We Talk to the Customer:
- We ask potential customers
what they expect a product to provide in terms of
time saving, cost saving, better medical care or
more efficient research. We say what can and can’t
be done.
- We ask if they want a product
that minimizes disruption of their current office
set-up, or if they want to change their work
processes and work flow to maximize the value of the
new TMT installation. Both are legitimate options –
we just need to know which one is preferred.
- We discuss the customer’s
priorities and time-line and customize our
recommendations accordingly.
- We help customers recognize data
process flaws, redundancies, privacy breaches,
service opportunities and patient communications
that impact the bottom line. The result is the
alignment of your strategy with the needs and wants
of your patients.
- We can work with you on goals
identification, gap analyses (discrepancies between
an organization’s wants/needs and capabilities) and
process roadmaps (schemes for accomplishing a
specific goal).
- Need for a Project “Champion”:
We suggest that one person on the customer team be
assigned as the “champion” for the new system. A project
champion is a person assigned to support and drive a
project forward. Without a champion there may be vague
direction, difficulties in getting decisions made and
the project may be at risk. Every significant project
needs a cheerleader or champion.
- Start Small and Upgrade Later:
We usually suggest that a customer starts with the basic
version of a TMT product to acquire familiarity with the
product, to determine how it fits into the work flow of
the customer’s office, and for both TMT and customer to gain
trust and confidence in each other. Later, we can
arrange for seamless upgrading to a more sophisticated TMT product that meets more of the
customer’s needs. For
some of our products, we may suggest at a later stage
moving the TMT-product-generated database to the
platform of one of our full-service partners.
- TMT Product Support: TMT
supports its products. Email is usually the easiest way
to get answers and solve problems. We can also discuss
an issue by telephone or make an on-site visit. We offer
different installation and support packages with
different pricing. We can also provide a quote for a
requested service that is not included in the current
package.
- A “Good Fit” for the TMT-Customer
Relationship: A good relationship needs both sides
to be satisfied. We try to identify the mix of TMT
technologies and service support that seems appropriate
for each customer. If we feel that TMT products are not
a “good fit” for a potential customer, we will say so and
suggest alternatives.
- Lessons from Customers: We
try to learn from our customers. TMT is not the repository
of all wisdom. Customers understand their individual
businesses better than we do. So, we value customer input as
a means of improving our products and services.
- Word-Of-Mouth Recommendations:
Word-of-Mouth is a powerful means of increasing our
customer number. We strive to meet your needs, so that you
may feel comfortable recommending TMT products to your
colleagues and friends.
- TMT and Customer are on a Journey
Together: A successful customer relationship is a
journey, not a destination – TMT is in it for the long
haul.
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